As customers are becoming more eco-conscious about sustainability, brands are looking for more eco-friendly practices. Therefore, they prioritize focusing on eco-friendly foam packaging which provides various eco-friendly benefits.Printed Packaging boxes comes with customized cushioning properties which are highly versatile and provide brands a comp...
Read MoreSelling macarons goes beyond their exquisite taste and soft texture. These factors do matter, but as a bakery owner or small business, you know that your customers see the packaging first.The box that holds your macarons is not simply a container; it can transform your brand, create a buzz, and attract new clients.Good packaging will serve as your quiet yet effective salesperson.This guide will share 5 practical and clever tips for custom-printed macaron boxes that go bey...
Read MoreSo you’ve got your packaging design figured out. Great start. But here’s the thing, custom packaging sleeves can be transformed from “pretty good” to “absolutely unforgettable” with just a few thoughtful and unique details.And no, we’re not talking about completely redesigning your product packaging. Sometimes, it’s the f...
Read MoreYou ever opened a fresh bag of coffee and felt kind of let down? Like, the aroma’s just not there? It smells fine, maybe, but not amazing not that bold, deep scent that makes you want to stand in the kitchen for a minute longer than you need to. It’s frustrating, right? Especially when you know the coffee boxes sh...
Read MoreA packaging beyond the ordinary is the creation of a balance between structural and visual design. While designing the packaging, every business must keep in mind the importance of creative and easy structural packaging which can be utilized with ease by the customers. Meanwhile, it is equally important to present this product and the utility it is packed with, in a visually indulging way. The combination of such two qualities brings the spotlight to your products. to make this practica...
Read MoreSelling your products isn’t only about convincing customers to make a purchase; rather, it is about making your product a necessity and needs for them. To keep the customers coming is a whole another story though, achieved through customer satisfaction and trust by maintaining product quality and consistency. Before knowing the market and sales, a good salesman knows the needs and requirements of their customers. Knowing what your customers expect to experience with your products is a...
Read MoreThe rise of the interactive era is starting to redefine the whole concept of business and marketing. From e-commerce to retail business, brands are taking personalization passionately. Marketing might have found businesses ways of targeting their customers, but the packaging is continuously helping them develop a relationship with their customers due to the up-close interaction they have with the audience.So, what makes packaging personal? What makes personalization ...
Read MoreIn the rising popularity of internet platforms, everyone has heard of brand communities. It has been a slow-rising idea that most brands are adopting thanks to its tremendous help in developing customer commitment. With the market competition growing tougher by the day, brand communities have become an excellently affordable alternative to paid advertisements. Creating regular customers out of potential ones is a focused mission of brand communities. Customers that join the community ar...
Read MoreThe human brain is used to associating colors with feelings and emotions. For instance, the use of red color is an indication of intensity, prohibition, or anger, and green is associated with life and nature. Using this psychology, brands and companies have successfully developed to associate colors schemes into their packaging that can bring out the audiences’ emotions and create an emotional relationship between customers and products. colors have become a marketing tool for busines...
Read MoreThe current pandemic has hit hard every aspect of our lives. Due to the sudden nature of the changes, comprehension of and adaption to the situation were difficult, however, alternatives and solutions are continuously produced. Take shopping par example, customers used to walk down the store aisles, interact with and put items into their shopping carts; after waves and waves of infections, customers were left too afraid to go to the stores, let alone touch anything on the aisles. This b...
Read MoreThroughout its history, packaging has played multiple important roles for products and businesses. From protection to advertisement and marketing, packaging has improved its goals proving its worth more than ever. It has now become an essential component of your products that can shape your sales and portray an image of your brand. Brands of high demand are continuously in the process of improving their packaging and creating something customers can be dazzled by. These improvements are...
Read MoreGlass products are challenging to package and deliver. Among these products, glass bottles and brewery drinks can be the most challenging, especially during the seasons of festivities when markets and stores are stocking and customers offer these drinks as gifts. If not safely packed, glass bottles can break causing loss and customer dissatisfaction. To protect your customers from potential injuries and your staff from the hassle of clean up, your packaging needs to properly encase your...
Read MorePut me on Kolaxo Packaging’s list for the best deals and special discounts.