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Mother’s Day is not only about cards or flowers; it's more about creating a heartfelt moment for your mother. Meaningful gifts on Mother's Day matter the most, and it's the best time to run a Mother's Day campaign for your brand to upscale your sales.Digital technologies are rapidly integrating into the packaging industry, and they are gaining familiarity much more quickly since the widespread adoption of QR codes and NFC tags. You can include them to stay ah...
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Easter is truly a joyful time, and what's not to love? Chocolates bars, Easter eggs, bunnies, and Easter baskets! But the best part is that Easter can bring significant benefits to brands designing and launching these products. If you are still wondering how, then the answer is simple: through social media campaigns! Starting from easy giveaways to discount ...
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Have you ever noticed how many packaging and shipment boxes you throw away every week? Even if you try to reuse these boxes and fit something in them, it still adds up really fast. You would then most probably feel proud to put them in recycling bins rather than the rubbish bins, but still, there is a long way to go for converting the recycled items into reusable materials. Did you know that around 80% of packaging m...
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Since 2024, the US packaging market has been undergoing a series of transformations as the demand for sustainable solutions has been growing substantially. Packaging manufacturers are transitioning from traditional plastic packaging to newer solutions such as cardboard, paper, bio-based substrates & any flexible material to minimize plastic usage and to optimize the logistics sector. On the other hand, Packserv is en...
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Newly introduced AI-powered robotics in packaging is reshaping the packaging processes and building up a development phase for much smarter, quicker, and more adaptable automated solutions. All these technology-driven innovations are leading towards a significant increase in production, efficiency, and flexibility in the
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Ever noticed how an elegant soap packaging instantly feels more luxurious, even before you try it? That is why in 2025, the global soap boxes market was valued at around USD 45,300 million. Around 72% of consumers pick brands that use eco-friendly and sustainable packaging options. In this article, we will cover both aspects and w...
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Ocean health is in sharp focus in 2026. Companies are now being compelled to meet higher standards from consumers, regulators, and partners. Worldwide reports show that the marine litter counts in millions, which damage the habitat and supply chain. The problem seems immediate and plain to see, not far-off.Sustainability was a bolt-on for brands in the past. Now it impacts buying decisions, reputation, and the ability to withstand future shocks. Risk from the oce...
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Quality matters. It matters in everything that we see in the market and use. The same goes for product packaging. However, the packaging of items to be mailed isn’t always taken seriously. But it should be. Why?Since 2022, 34 million tonnes of paper and cardboard waste from packaging have been recorded. This alarming figure shows how important it is to keep the size of the packaging only as big as required. However, many businesses still fail to follow this simple ...
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Every consumer looks for something new in the modern market. Competition among the brands of every industry has grown drastically over time. This is one of the major reasons why brands are constantly trying to invent new ideas. New ideas can be applied in any aspect of the brand. For instance, some brands have renamed their businesses to boost recognition. Others have reshaped their logos or altered their aesthetic or theme. Some are adding new products or introduci...
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Christmas time is getting closer! If your brand has been planning on doing something unique, now is the right time. Lately, consumers have been much influenced by the environmental factors in terms of their product packaging. So, what you can do differently or trendily this year is to get eco-friendly. Bring in the party of green packaging materials for your Christmas boxes
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Who doesn’t like to have fun, right? Fun can be explored in many aspects; however, toy games are the main aspect of them all. Games have been a part of this world since the beginning. How and why? Humans easily get bored and need entertainment, regardless of their age group. Considering this innate human tendency to experience boredom, industries ...
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Every season brings a new festive spirit to the market. Every festive season has a theme and is centered around a special dish. Thanksgiving is one of the purest events of the year. People gather with their families at the one dinner table on Thanksgiving. On this day, they exchange gifts with each other. These gifts can be of any type.Thanksgiving gifts
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