Welcome to Kolaxo Packaging
Throughout its history, packaging has played multiple important roles for products and businesses. From protection to advertisement and marketing, packaging has improved its goals proving its worth more than ever. It has now become an essential component of your products that can shape your sales and portray an image of your brand. Brands of high demand are continuously in the process of improving their packaging and creating something customers can be dazzled by. These improvements are...
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The current pandemic has hit hard every aspect of our lives. Due to the sudden nature of the changes, comprehension of and adaption to the situation were difficult, however, alternatives and solutions are continuously produced. Take shopping par example, customers used to walk down the store aisles, interact with and put items into their shopping carts; after waves and waves of infections, customers were left too afraid to go to the stores, let alone touch anything on the aisles. This b...
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The human brain is used to associating colors with feelings and emotions. For instance, the use of red color is an indication of intensity, prohibition, or anger, and green is associated with life and nature. Using this psychology, brands and companies have successfully developed to associate colors schemes into their packaging that can bring out the audiences’ emotions and create an emotional relationship between customers and products. colors have become a marketing tool for busines...
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In the rising popularity of internet platforms, everyone has heard of brand communities. It has been a slow-rising idea that most brands are adopting thanks to its tremendous help in developing customer commitment. With the market competition growing tougher by the day, brand communities have become an excellently affordable alternative to paid advertisements. Creating regular customers out of potential ones is a focused mission of brand communities. Customers that join the community ar...
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The rise of the interactive era is starting to redefine the whole concept of business and marketing. From e-commerce to retail business, brands are taking personalization passionately. Marketing might have found businesses ways of targeting their customers, but the packaging is continuously helping them develop a relationship with their customers due to the up-close interaction they have with the audience.So, what makes packaging personal? What makes personalization ...
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Selling your products isn’t only about convincing customers to make a purchase; rather, it is about making your product a necessity and needs for them. To keep the customers coming is a whole another story though, achieved through customer satisfaction and trust by maintaining product quality and consistency. Before knowing the market and sales, a good salesman knows the needs and requirements of their customers. Knowing what your customers expect to experience with your products is a...
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A packaging beyond the ordinary is the creation of a balance between structural and visual design. While designing the packaging, every business must keep in mind the importance of creative and easy structural packaging which can be utilized with ease by the customers. Meanwhile, it is equally important to present this product and the utility it is packed with, in a visually indulging way. The combination of such two qualities brings the spotlight to your products. to make this practica...
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