• KolaxopackagingUSA
• November 15, 2022

7 Packaging Design Inspirations for 2024

Standing out from the competition has become the core purpose of packaging boxes. Unique and innovative packaging designs have the potential to sell the product and spike the interest of people. It is the custom boxes of the product that makes even ordinary brands look more attractive and different. 

As a retailer, you have to ask questions like, what factors can contribute to the sale of your brand? Of course, the quality, price structure, and reputation can make an impactful difference. Looking for some packaging design inspiration? Keep on reading because in this article we will discuss the top 7 packaging designs ideas that can make your brand pop in customers’ eyes.

1. Use Patterns:

Patterns can pique the curiosity of shoppers. Different patterns like rectangular, square, or stripes conjure up different feelings in customers and arouse certain emotions in people. 

Let’s take the example of Orinoco, at first glance a coffee brand that incorporates powerful, geometric, and artistic designs. At first look, you might think that this is not mundane coffee, but something more interesting and intriguing.  

2. Minimalist Packaging:

Sometimes the best choice is simplicity. No need to overload your audience with gibberish, when you can achieve your goal with minimalist yet uncluttered designs and make your brand visible. Using streamlined packaging is the cost-effective solution for the brand manufacturer in face of financial challenges- so it’s a win-win situation for both

However, simple does not mean boring. If you ever get a chance to look at the jars of honey from the Ballard Bee Company. Against the natural honey-colored backdrop, the label radiates sophistication with its minimalist design.

3. Consider the Overall Experience:

Providing what your customer wants and making them feel special is key. Add some glitz and flair to your custom packaging by layering some elements. 

 Different layers in the packaging provide a great unboxing experience, as the shopper moves through it will make them feel like they are unwrapping a present.

Don’t just take our words for it, we have the numbers to prove it as well. A study by a prestigious fulfillment and logistics firm found that people tend to buy the product again from the retailer if they received it in a thoughtful or elegant presentation.

4. Compliment Your Product:

Put yourself in the shoes of your customers. Your custom boxes must convey your brand and match your buyers’ tastes. Your packaging design should be clean and natural if it’s promoting an organic brand. You can use earth-toned colors and fonts that reflect the essence of your natural brand.

Companies like Anthropologie – use cutting-edge marketing techniques. Just like the soaps themselves, the packaging boxes of their products are clean and simple.

5. Make it Multi-Use:

Do you have any retail boxes that you keep simply because they’re pretty? You are not alone. In light of landfills reaching their maximum capacity and the growing environmental sensibility of the public, one-time-use packaging is not in demand anymore.

Due to this fact, many multinational corporations and small businesses are opting for boxes that are multipurpose and serve more functions than mere shipping. 

 One example is reusing an old box as an ornamental display. Yet some companies find amazingly innovative ways to reuse old materials. For instance, some boxes can be turned into hangers. Similarly, there are porcelain containers used to store cleaning supplies, which can be used as vessels.

6. Sustainability Counts:

Sustainability Counts in custom printed box designs. Changing the packaging even by a little bit can make all the difference.  Just imagine how much money you would save if you bought six bottles of beer or soda. These plastic packaging is causing irreparable damage to our oceans and the aquatic environment.

To combat this, Carlsberg modified their 6-packs. The latest snap packs limit the use of plastic by using glue instead of plastic rings to join the cans.  

By fully implementing this move, more than 1,200 tons of plastic will be saved, which is the volume of more than 60,000,000 plastic shopping bags. Wow! They’ll attract customers that care about nature with that kind of commitment.

7. Pay Attention to the Interior Design:

The design of a product should not be limited to its outer shell. Making your brand memorable requires you to make the most out of all the spaces available to you. Wouldn’t it be good to add a bit of color to the inside of your box to further differentiate you from your competitors? How about printing your catchphrase inside the packaging?

Avoid throwing your products into boxes carelessly. Cut out the cardboard to accommodate your goods, giving your custom packaging a more finished appearance, as it houses your items.