KolaxopackagingUSA
June 12, 2025

Why Father’s Day Is the Perfect Time to Launch a Branded Gift Box?

Still, waiting for that one breakthrough for your brand? Well, kickstart your branded gift box campaign this Father's Day!

Do you know? The gift basket market will reach nearly $3.5 million by 2032, indicating a compound annual growth rate (CAGR) of 6.2%.

This article is a guide to motivating small brands to launch their gift boxes, so if you are a small brand owner read this till the end!

Profitable Celebration: Launch A Branded Gift Box

What a treat it is to connect with your clients and serve them with the best gifting options which are profitable for both! Every year, people around the world are looking for the perfect gift for their loved ones on several occasions. This means that something which is not just according to their taste but also is useful. Apart from the products your gift box packaging itself needs to resonate with the event.

You don't have to look for something unusual because the most obvious things can be the best for gifting to loved ones. Take the first step to initiate the planning and then launch the biggest hit of the season Father’s Day customized gift box.

Right Timing Can Result in Higher Conversion Rate

In this evolving market you can see that people are searching for emotional attachment even to the products. This is true that brands can cash out from the avid attachment and any day dedicated to parents could be the best day for business.

Gift boxes should convey gratitude, nostalgia, love, and appreciation from the first glimpse. Make sure to align your products for the marketing online. From the email marketing to the influencer shoutouts everything is a part of the campaign.

Selecting the Right Product Matters

There is a huge market of people searching for unique customized gift bundles. This is the reason why you have to decide the most popular men’s item in your store or online shop. Make sure that these should be useful but also convey the value of this special day.

Matching the right products that are good in the pricing as well as give a decent ROI is also crucial. Your brand can position the gift box as a hassle-free, premium option that eliminates the typical stress of gift shopping.

Brand Storytelling in a Box

After selecting the right set of products you have to be sure that there is the brand story resonates with it from the first glimpse.

Here are some of the simple helpful points:

Your branded shirt box needs to be on point with the exclusivity
Make sure that all the products fit in the box
You can present a customized note option
From the fonts to the color keep it simple but premium

Perfect Opportunity for Personalization

Usually, this suits the retail businesses with the bulk production that they can release a limited edition gift box. This custom gift box will promote exclusivity, and who doesn't like the idea of luxury?

As per the study published in the Journal of Open Innovation: Clients are drawn to limited edition products as they find it a source to satisfy their desire for uniqueness and social distinction.

Introduce Newly Launched Items

Have you heard about passive sales and marketing? Well if you are going to make a bundle add some sample gift. This can be some product you recently launched and you are confident about its quality. Everything depends on the packaging box you can customize a gift box for your brand. This way you will be able to share the samples with your clients.

Rather than including the item itself we would encourage you to give the sample out to your customer. Everyone likes something for free and this means you are doing testing of your new products for free. This strategy will surely direct your clients to buy that product based on their preferences.

Conclusion: Builds Emotional Loyalty and Customer Trust

There is no better time for you to launch your branded gift box than the special occasions like Father’s Day. You will see that your products and their customized packaging will become a seasonal hit. The reason is that you will develop emotional loyalty with your clients.

This is an opportunity to grow your business with the right gift boxes and products you can compile a treasure chest of emotions.