• KolaxopackagingUSA
• November 15, 2022

Product Packaging: A Balance of Visual and Structural Design

A packaging beyond the ordinary is the creation of a balance between structural and visual design. While designing the packaging, every business must keep in mind the importance of creative and easy structural packaging which can be utilized with ease by the customers. Meanwhile, it is equally important to present this product and the utility it is packed with, in a visually indulging way. The combination of such two qualities brings the spotlight to your products. to make this practical you need to ask yourselves questions about what kind of packaging can be more convenient for your customers to use while also attractive to the senses.

Here are a collection of tips on how to keep the balance between design and functionality of your packaging:

Do Not Take Functionality Lightly:

One of the crucial roles of functionality in packaging design is to make sure buying your products prove their convenience to the customers if they have chosen your products over hundreds of others. For instance, ease of access to the merchandise inside and reduction of waste materials, are two factors adored by the customers. Keeping the balance in your design is not a difficult task if your vision of the packaging is clear.

Functional efficiency does not mean solely focusing on the structural design, by showing some versatility in your designs you will find that your package can be useful in numerous ways, be it used as a plate for your takeaway food or being 100% recyclable, everything counts.

Put that Extra Zing in the Design:

Once your decision is final about the utility of your packaging, it is time to move on to the visual designing phase. How do you plan to merge the two factors and play them out into one body?

Every brand has a color that is the essence and true representation of the business, use these colors in the best way to make your packaging popping. Research inks and coatings that are best suited for your brand, or ask your packaging company to do so. Also, you can improve the textural feat through embossing and debossing of your packaging to appeal to audiences.

Try incorporating your brand’s identity with unique shapes, textures, and graphics. This cocktail of important packaging factors will help your product sales skyrocket if made with focus and attention. The industry of your products decides the packaging as well. here are a few examples:

Beauty and Personal Care:

In the health and beauty industry, nothing beats the perfect presentation of your products. The customers spend a few seconds deciding what products to buy since they already have familiarity with most products to some extent. The balanced proportion of packaging design and its functionality are the two factors that take seconds to notice and seconds to impress.

Sales Kit:

Sales kits are very important in showcasing your products so it is imperative to impress the audience with the presentation. As they are used mostly in offices and meetings. You have to focus on informing the audience of all that your products have to offer. Design the kit in a way that every product is presented from the right angles. Designate a compartment for every product to emphasize the importance of every single product. 

Several brands have brought their packaging to perfection through a balance of packaging design and its utility. This has allowed businesses to grow better than ever through captivating and involving the audience. Designs, be it structural or visual, need the aid of a designer that is well aware of the combinations of these components. So make sure your products find the best one there is.