• KolaxopackagingUSA
• November 15, 2022

How to Design Competitive Custom Mailer Boxes

Designing mailer boxes can be a bit of a challenge for every business. They do not come in the conventional sizes and shapes like other packaging boxes and need to be made with more effort and thought as well. Why the need? We will discuss it further in the blog. Mailer boxes have become prominent ever since online shopping has hit high numbers because of the pandemic. Customers are placing more orders online and the packaging demands are increasing by the day.

The need for good mailer boxes is born because of the competitiveness of the market and the customer’s perception of brands. To create a lasting memory of your brand and astonish your customers, here is how you must design your mailer boxes:

All-Over Prints:

Customers are impressed and moved when they are offered more than what they paid for. Imagine the delight on a customer’s face that has just opened their parcel cover to reveal the amazing printed box your brand has sent. Making an extravagant entrance always catches the attention of the audience and matters a great deal when it comes to retail. Offering a box that is covered in prints, either plain, geometric, or any design, shows how much your brand values its customers. An investment in your packaging is one in your brand.

Bringing Novelty to the Table:

What makes your products different from the ones other retailers are selling? What makes your brand different from competing ones? When you effectively use and celebrate your brand’s unique features through your packaging, then you have created the most unique boxes on the market. For instance, your brand is the only one that provides products made with 100% organic ingredients; this is an opportunity to market the qualities of your products through your mailer boxes by using signs and graphics that can effectively inform the customers.

Materials that Matter:

The most challenging part of designing your mailer boxes is perhaps landing on a material that fits your requirements. There are different aspects of the materials that you have to keep in mind before finalizing. You have to know if your products are going to travel long distances or short ones, or if you need quality prints on boxes or plain colors.

Some materials are strong so they can withstand pressure and bumps, like kraft and corrugated and some are good with vibrant and prints like paper boxes, etc.

To help you more, with the selection process, here is our guide to materials:

Corrugated Cardboard:

The corrugated boxes may be low cost but they rank high when it comes to duty. They are counted among the strongest materials of packaging materials. They also have a benefit to offer to the environment with their recyclability for multiple uses.

Cardboard:

Cardboards are vastly known in the packaging company and they can be the perfect suit for your mailer boxes. They offer strength and durability with good results for prints.

Kraft:

Kraft boxes come out as very strong and sturdy. Although their natural color is brown due to their manufacture from woods, they can be bleached and printed for extra colors. Kraft boxes are biodegradable as well as recyclable.

The aforementioned materials for packaging are highly popular due to their flexible properties and their usability in almost all kinds of packaging purposes. They can be beneficial to your brand if used for your mailer boxes.