• KolaxopackagingUSA
• March 25, 2026

How Brands Use Easter Packaging for Social Media Marketing

Easter is truly a joyful time, and what's not to love? Chocolates bars, Easter eggs, bunnies, and Easter baskets! But the best part is that Easter can bring significant benefits to brands designing and launching these products. If you are still wondering how, then the answer is simple: through social media campaigns! Starting from easy giveaways to discount codes, all the way to seasonal promotions, there is a lot that you can do.

Did you know that in the USA alone, around 50 million chocolate eggs are purchased each Easter (Gitnux, 2025), almost 73 million pounds of chocolate are consumed (Cargill, 2025), and around 60 million chocolate bunnies are sold annually during the whole festival of Easter?

In this blog, we are going to spill all the secrets on how a social media campaign can boost your sales during Easter. We are also going to share two popular case studies that brands used during previous years' Easters to grab their audience's attention. Additionally, we will provide some extra tips to strategise your Easter packaging campaign. Just keep on reading the blog!

3 Tips For High-Performing Social Media Campaigns

Let's give you 3 quick tips for high-performing ways to boost your social media campaign for making your Easter packaging go viral this season:

1. Hook Them With Captivating Captions

Don't forget to hook up your audience with creative writing techniques. While uploading all your campaign posts, don't forget to use the magic of words. You can also add a funny tone to your posts through captions. The Easter festivity is full of activities and comes around in spring; you can post fun facts, questionnaires, or feedback-related posts, and use the charm of words to make your customers reply.

2. Contests and Giveaways

Interactive and creative giveaways can create great hype about your products quite engagingly. Your brand can run your social media marketing organically in a few simple steps. Here is how to do it: Just add a CTA at the end, even if a few followers comment or share your post; it will help make your brand reach a wider audience. You can simply add words such as 'Like, share & comment to win!'

Here is another interesting idea: you can encourage your customers to post a picture of themselves standing with the product as part of an online competition. At the end, you can pick a winner and announce it through an engaging post.

3. Offer Discount Coupons

Easter offers and discount codes work great for driving business growth when used strategically. It's a great way to attract potential customers, along with giving some extra benefits to your loyal customers. 

Offering an Easter special discount on your popular products will not only hype up your brand quickly but will also help grow click-through rates on your website through social media platforms. Amazing, right?

2 Impressive Brand Strategies to Follow

Here are two famous brands that captured their audience's attention by doing something special and egg-citing. Let's begin!

1. Cadbury Easter Campaign 2025

If you are an active social media user, then you might have heard about or seen the Cadbury Creme Egg. In 2025, they launched a special campaign, teasing the audience about an Easter egg hunt. As soon as the excitement kicked in and online conversations sparked, they immediately introduced their Cadbury crème eggs. 

The campaign was actually in the form of a contest! If you are not familiar with their Easter product, you must be wondering what it actually is. They were half-and-half eggs that came with a ‘twist’ tag: “How do you eat yours?” The audience had to find rare eggs, and once they spotted one, they had to confess how they ate theirs for a chance to win £10,000.

The campaign was a major success and pulled everyone's attention last Easter. Your brand can also try the same and launch some truly unforgettable contests this year.

2. Walkers' Easter Campaigns 2020 & 2025

Walkers knew exactly the fact that some people do not have a sweet tooth, and they brainstormed some savoury delights for their customers. They were clear about the fact that they had to bring something unique to the market as they launched their Sensations Easter Egg Gift Box, which included a bottle of Malbec, Sensations thai sweet chilli crisps, a bamboo sharing bowl and something unexpected, ‘a £5 Amazon Prime Video voucher’.

In 2025, Walkers were all set to launch a new ad campaign again. Now you must be wondering, what this time? Well, in their advertisement, they featured an Easter egg, but in the form of a crisp. This campaign again received mixed reactions from the public, especially from savoury lovers, as everyone stayed posted on some crazy combinations, for instance, chocolate eggs all stuffed with crisps!

How Can You Make the Most Out of Your Easter Promotions?

Here are some strategies to maximise your sales this Easter:

1. Early Planning: Easter is quite a busy time, so plan everything before time runs out, order packaging material in advance, and get ready to deliver the products to market or to your customers.

2. Easter-Inspired Packaging: If your brand is planning to enhance the unboxing experience of your hampers, then make sure to add some Easter-inspired elements to your packaging. You can use printed satin ribbon, hang tags, or Easter bunny-inspired stickers!

3. Digital Marketing: You can even add QR codes on your brand packaging to engage customers to open up the links for some special Easter games, competitions, or custom offers.

Wrap Up

Easter is a great time to share gifts with your loved ones, and by launching some amazing Easter packaging coupled with unique social media campaigns, you can seize the perfect opportunity to grasp attention of your customers. Easter is also a great opportunity to engage with your loyal customers online and offer them some amazing discounts deals.

In this blog, we have shared with you how to run a successful social media campaign this Easter to boost customer engagement. Here at Kolaxo Packaging USA, we have a variety of custom boxes available. Do check out our Easter boxes that will go remarkably well with your products!

Thank you for reading our blog!