- KolaxopackagingUSA
- December 03, 2025
5 Gamification Through Packaging Ideas That Drive Engagement
Who doesn’t like to have fun, right? Fun can be explored in many aspects; however, toy games are the main aspect of them all. Games have been a part of this world since the beginning. How and why? Humans easily get bored and need entertainment, regardless of their age group.
Considering this innate human tendency to experience boredom, industries began to incorporate entertaining elements. These elements are particularly evident in niches that are solely related to entertainment. But that’s not enough; consumers today need more.
Customers in today’s market desire to see something fun and interactive. Therefore, almost every brand from every industry is now trying to reshape its marketing methods. These marketing techniques also include one of the most important factors of packaging.
So, how can brands bring an entertaining revolution in their packaging? By gamification through packaging. This phenomenon is not common in the market, but it is being promoted gradually. Eventually, it will be widespread throughout the coming years.
Gamification Through Packaging: Unbox Some Fun
Gamification is the product of today’s market. But its foundation dates back to the same old traditions of games. The games whose entire purpose was to bring happiness, joy, and recreation to the lives of people. In this era of technology, games have evolved in the form of technology as well.
Gamification of packaging helps brands attract the new generation. If you’re wondering how. Then you must know that today’s generation will be more attracted towards a game than traditional packaging. They will be inclined towards the things that catch them off guard instead of something they already know about.
So, this packaging technique, which is modern and now in use, is all about giving a surprise to the customers. The mysterious nature of the games added in this type of packaging is what keeps the consumers hooked till the last minute.
If you have decided that this is the new marketing technique your brand will try. Then, keep following the blog to discover some of the best ideas to drive engagement using gamification through packaging:
5 Must-try Ideas For Gamification Through Packaging
1. AR-Featured Games
Your packaging can have advanced tech features, such as augmented reality elements. These tech-savvy elements will help animate your packaging, bringing your ideas to reality. Moreover, it will improve your game’s storytelling, giving it 3D touch. With this, your packaging will be alive.
2. QR Codes Prizes
QR codes have never been more fun! You can use QR codes in your gamified packaging. Your customers will scan to access the fun games you have added for them. But what’s more fun? You can engage and attract more customers by offering prizes in these codes. These prizes can be of any kind, such as discounts, a beneficial sale tactic.
3. Collectible Edition
To bring something new to the market, your brand can produce limited-edition packaging. In this case, the packaging itself can be a game. Sounds tricky? Well, that’s exactly what the customers will think too, and it will keep them engaged. The designs of this packaging can be like a mystery, enticing the customers to resolve it. This anticipation will also foster repurchase.
4. Hidden Elements
Surprises can be integrated into packaging. They can be in the form of hidden or layered designs, such as scratch-off games. Below the surface, there are hidden gifts such as coupons, discounts, special deals, or a message. It gives you a real opportunity to have a deeper connection with your customers.
5. On-Pack Puzzles
The packaging of your brand can also include fun puzzles printed on it. These puzzles can include the traditional ones, crosswords, riddles, or spot-the-difference type games. It will keep the customers engaged regardless of their age. Moreover, it will create a shared experience, fostering repurchase.
Final Thoughts!
Your brand can design its games on packaging relevant to its theme. This is another way to improve your brand story and recognition in the market. Now, you have several ideas on how you can pull off gamification through packaging.
So, if you’re inspired and want to bring your game-driven packaging vision to life. Get your quote with Kolaxo Packaging USA and evolve your brand engagement like never before!
